Instagram has become a booming, vibrant space for the beauty industry. The world has flown past the point of just posting selfies and pictures from their daily lives and have started to document details about their favorite products, brands, and routines with images. This is the revolutionary change that Instagram has brought to the beauty industry and has helped push it forward at an accelerated rate. Here are a few reasons why the beauty world has embraced this app so quickly.
Search engines
As opposed to Facebook or any other social media network, Instagram allows users to easily log into their search engine and find their favorite brands, beauty gurus and products. With just one click, followers can easily find the products that their favorite beauty influencers are using and what kind of results they are getting from them. Instagram reels provide a unique opportunity for businesses to showcase their products and services in a fun and engaging way through Instagram liked posts.
Mobile
Instagram was made with mobile in mind and as a result, it was made to be easy to use on any smartphone or tablet device. This is one of the reasons it has exploded so quickly in such a short amount of time, as opposed to Facebook.
Simplicity
Other social media networks like Twitter and Facebook typically have a lot of clutter, where followers have to wade through their news feeds in order to get to the information or brand that they are seeking. On Instagram, this is much different as the images serve as a source of information for people to read. There is no need to click on an image in order to read its caption, rather all of this information can be found at once by simply looking at the picture.
Beauty promotions
Beauty gurus are more likely to promote their products and accessories on Instagram since it is so easy to do something like this from their phone. There is also a higher chance of following a beauty guru on Instagram than any other social media platform, so there is more exposure for them from the get go.
Social media
Instagram has been made for sharing images and posts with friends and connecting with others, so it can easily be used as another source of social networking for beauty gurus.
Beauty product reviews
Beauty gurus typically post photos of products that they have recently purchased, used, or tried and these can be used as reviews that are shown on their social media pages. These reviews are easy to see when searching for a product on Instagram, which is one of the main reasons why it has worked so well when it comes to advertising new products and accessories.